Oxford University Professor Recommends New Book on eRS's Self-Created 'Social Intelligence' Solutions

On October 5, 2024, at Oxford University, it was a clear and sunny day. Dr. Chang Rongxian, founder of eRS, met with Professor Bill Dutton, Director of the Oxford Internet Institute (OII), and was presented with his latest work: The Fifth Estate (OUP 2023).

Dr. Chang felt both honored and surprised, as the book specifically mentioned their conversation from two years ago with Professor Dutton, where they discussed the eRS team’s developments and applications in AI-powered "Social Listening."

Dr. Chang Rongxian, founder of eRS, with Professor Bill Dutton, Director of the Oxford Internet Institute (OII)

Professor Dutton regards the social listening method developed by eRS as an innovative approach that effectively collects and analyzes comments on social media, allowing timely insights into public opinions on specific issues so that governments and businesses can better understand societal needs and problems. This highlights the potential of social listening in policy-making and social management in Hong Kong and Macau.

Furthermore, the book details how the eRS team systematically extracts information using methods such as data sampling, content, and text analysis, often uncovering information that might otherwise be overlooked. This process not only provides valuable insights for marketing and public administration but also enhances analysis through artificial intelligence technology. He emphasizes that social listening not only extracts meaningful information but also promotes public engagement, enabling their opinions to positively influence policy-making. Ultimately, Bill refers to this social listening as “Social Intelligence,” underscoring its importance across various fields. This concept serves as a guiding framework for the eRS team in innovative solutions, product design, and services.

Excerpt from The Fifth Estate (OUP 2023)

The eRS team has been continuously learning and innovating for fifteen years, currently providing precise data analysis and innovative AI tools and solutions in the field of social intelligence, such as their original social listening platform, AI writing and office platforms, online research and smart event management platforms, as well as consulting services for the introduction and training of AI applications for businesses. Their clients include government agencies, higher education institutions, financial enterprises, NGOs, and more, across the Greater Bay Area and overseas.